Chances are by now you are using one or more Social Media sites (most likely Facebook) in your personal life. So the next logical question is, should you be utilizing your personal social media account(s) to help increase car sales? Should you be building awareness, having dialogue with current or prospective customers or creating customer advocates? There is no clear-cut answer, however I would offer you these items to consider.
It’s okay to start small
- There’s no need to start a new Facebook, Twitter, InstaGram and Snapchat to reach customers. Start small, pick one platform and try it out to see what kind of results you get. Consider how many friends you have on FB or on other social sites (the average adult has 388 friends on FB according to Pew Research: Pew Research). I would start on the platform where I have the largest number of friends or followers. These social friends already know and trust you enough to have accepted your friend request or sent you a friend request. Do you think it’s easier to sell to someone you already have an established relationship with or a fresh up that walks through the front door of the dealership?