The Case for Pricing Cars at MSRP with Josh Friedman

Ep 39: The Case for Pricing Cars at MSRP with Josh Friedman

Josh Friedman, New Car Sales Manager at a Chevrolet dealership near Washington D.C. began his career in advertising and as a radio producer. In the early 1990’s when the Saturn brand launched, Josh was drawn to the “Different Kind of Car Company, Different Kind of Car,” ad campaign, so he applied for a job at a Saturn dealership and has been in the car business ever since. Read more

Changing the definition of success

Changing the Definition of Success – Golden Nugget 020

This weeks Golden Nugget comes from our conversation with Aaron Wirtz in episode #38.

In his episode, Patrick and Courtney spent a considerable amount of time discussing the importance of team culture and values. Two topics, when established in an organization, that can translate into a more meaningful career for employees.

They saved a portion of the conversation for this Golden Nugget. Aaron tells a story about an actual heart touching experience he had with a customer and his family not too long ago.

It left Courtney and Patrick thinking about the impact we all can have on another person. How what we do every day can have real meaning…sometimes in ways we could never imagine.

Give it a listen! It’s only about 7 minutes!

Read more

Difference Between Being Good and Being Legendary with Aaron Wirtz

Ep 38: The Difference Between Being Good and Being Legendary with Aaron Wirtz

If you lived in Wichita, Kansas, you’d recognize the wacky TV and radio spokesman from “Super Car Guys.” His TV ads are creative and funny in a way that makes you want see what he does next. Each of the ads ends with the dealership’s cheeky tagline, “Where buying a car doesn’t have to suck.”   Read more

DealerRefresh.com - Digital Dealer 21 Review with Kevin Frye #DD21

DealerRefresh.com – Digital Dealer 21 Review with Kevin Frye #DD21

Be Less Typical was mentioned in an article posted by Kevin Frye on the Dealer Refresh website and blog. Kevin was a previous guest on our show, and put together a great review on his experiences at Digital Dealer #21.

Kevin was kind enough to endorse the podcast by writing, “Courtney & Pat Hennessey’s “Be Less Typical” podcast is a Must Subscribe!”

You can read the entire article and all of his reviews here.

 

Using the "Hello!" Video - A Digital Dealer Takeaway. Golden Nugget 019

Using the “Hello!” Video – A Digital Dealer Takeaway. Golden Nugget 019

This week, our Golden Nugget episode features William J. McCormick. He reached out to us with an idea he brought back from his recent experience at the Digital Dealer conference in Las Vegas. Read more

Digital Dealer 21- Less Typical Takeaways

Ep 37: Digital Dealer 21- Less Typical Takeaways

Today’s show is a little different than what you might be used to. There’s no featured guest, instead we’re going to share with you the top takeaways from Digital Dealer #21.  So, if you’re new to the show, or this is your first time listening, we encourage you to listen again next week or go back and listen to a previous episode to get a feel for a typical – Be Less Typical episode.

Courtney recently returned from a week in Las Vegas attending the 21st Digital Dealer Conference. With all of the buzz floating around social media about the presentations and takeaways, we thought we would take a few minutes this week to download a few of the biggest takeaways Courtney brought home with her. Read more

Are Personal Brands a Threat? Golden Nugget 018

This weeks Golden Nugget comes from our conversation with Jim De Luca in episode #36.

We briefly discussed the “personal branding” movement the automotive industry is experiencing and whether it should be viewed as a risk. There are some that believe too much leverage and control is shifting into the traditional sales consultant role, while others see it as a major advantage for dealers that embrace and encourage it. What side do you fall on? 

Check it out – the episode is short and sweet!

Read more

Want A 67% Conversion Rate? Forget About Response Time. Jim De Luca Breaks It Down

Ep 36: Want A 67% Conversion Rate? Forget About Response Time. Jim De Luca Breaks It Down

Following a successful career in development real estate that fell victim to the economic downturn, Jim De Luca landed at a Ford dealership in Ontario, Canada where he saw great opportunity for sales success. He set a goal to become a sales trainer within five years.

Today, Jim De Luca is the President of Digital Road to a Sale, a company that trains dealers and sales consultants to leverage technology and build a brand for themselves. Read more

The Secret Tollbooth Strategy - Golden Nugget 017

The Secret Tollbooth Strategy – Golden Nugget 017

This weeks Golden Nugget comes from our conversation with Bill Hav in episode #35.

Bill shares an awesome method he uses to grow his potential market…and helps to put a smile on the faces of strangers. 

Check it out – the episode is short and sweet!

Read more

One Shot, One Kill. The Dashboard Diaries with Bill Hav

Ep 35: One Shot, One Kill. The Dashboard Diaries with Bill Hav

Bill Hav, the “Bow Tie Car Guy,” of  Phillipsburg Easton Honda in Stewartsville, NJ is an automotive sales specialist who procures his own clientele with a simple, self-made marketing and advertising campaign. His primary method is through curated video which he calls Dashboard Diaries. Bill’s strategy is so robust, he only relies on the dealership for a desk, paper and an inventory of cars to sell. Read more