Enhancing the Showroom Experience. Golden Nugget 025

Enhancing the Showroom Experience. Golden Nugget 025

During the conversation with Josh Mitchell in episode #43, he shared about a recent Saturday when his sales team sold 80 cars. A great sales day for certain, and a day that put stress on everyone involved. He shares that one of the biggest reasons his dealership has had continued success, is because during busy times they manage to have fun and provide an enjoyable experience for their customers.

He also talks about a piece of technology they utilize to help employees and customers alike celebrate when someone makes a purchase. Oftentimes, everyone on the showroom floor will clap and cheer out loud.

The app they use to help them accomplish this positive experience and atmosphere is called ABN Live. You can find more information about the software here.

 

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Think Like a Customer with Josh Mitchell

Ep 43: Think Like a Customer with Josh Mitchell

Before Josh Mitchell joined Dan Cummins Chevrolet in Paris, Kentucky he was looking to challenge himself in his career. Car sales seemed like “sales on steroids,” so he decided to give it a shot.

After just three months Josh was moved from the sales floor to Internet Sales. Since starting nearly six years ago, dealership sales output has grown by five times. He attributes this growth in part to the culture instilled by the dealership owner who communicates and empowers the managers who do the same for their employees. Read more

Presenting Trade In Value. Golden Nugget 024

Presenting Trade In Value. Golden Nugget 024

This weeks Golden Nugget comes from our conversation with Chris Schellenberger in episode #42.

During the conversation with Chris, a considerable amount of time was spent discussing used vehicle presentations and pricing.

Another significant part of the sales process that touches on used vehicles takes place when a client has a vehicle to trade in. The presentation and justification for the evaluation can cause anxiety and friction for both the consultant and the customer. 

So what are some better techniques? What are the best practices?

We want to hear your thoughts!

Here’s what we’re proposing – Send us a video of your approach.

Whats working for you?

How do you handle the trade in presentation? 

Post your submission on the Be Less Typical Facebook page, or send it to us via Facebook messenger. We’ll review the submissions and ask the best to guest on a future episode to talk about it. We’ll even throw in some Be Less Typical swag as a prize.  

Lets see what we can come up with collectively! We’re looking forward to your videos!

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Used Car Sales Strategies with Chris Schellenberger

Ep 42: Used Car Sales Strategies with Chris Schellenberger

Chris Schellenberger was doing a little beach reading on vacation in Southern California, when he dove into “Rich Dad, Poor Dad,” by Robert Kiyosaki.

Back home, in Alberta, Canada, Chris was making good money in the oil fields. With the life changing teachings of Kiyosaki fresh in his mind, Chris decided leave the oil fields behind to volunteer at a car dealership in order to learn the business. Read more

mandatory video golden nugget 23

Mandatory Video. Golden Nugget 023

This weeks Golden Nugget comes from our conversation with Kyle Costa in episode #41.

During the conversation with Kyle, he shared a little about his own personal fears he faced when first attempting to use video when responding to customer inquiries. He also shared the success he has experienced since overcoming those fears, and why it was imperative that he started to use them.

If you haven’t already, start using video today. The very next inquiry or phone call lead you take…send a video. Do it for the next 50. Let us know how it goes.

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Just Give. A Different Strategy for Selling Cars with Kyle Costa

Ep 41: Just Give. A Different Strategy for Selling Cars with Kyle Costa

If you were looking for a teenage Kyle Costa, the best place to find him would have been in his parents garage, where he spent many hours building race cars. Kyle’s career in the car business began when he was a high school co-op student changing oil at a Ford dealership. Read more

The 5 Love Languages - A Less Typical Resource for Sales Inspiration (plus a few that are more common). Golden Nugget 022

The 5 Love Languages – A Less Typical Resource for Sales Inspiration (plus a few that are more common). Golden Nugget 022

This weeks Golden Nugget comes from our conversation with Nate D. Allen in episode #40.

During the conversation with Nate, Patrick and Courtney were impressed by how well read he was and the amount of effort he’s put into personal growth…and still does. He was kind enough to share a few of his favorites for getting inspiration. Some of the resources might be familiar, others may not.

The question is, where do you go for inspiration and continued growth? Listen in, Nate provides some great places to start! It’s short and to the point.

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Be Less Typical presents: The Singing Salesman

Ep 40: Be Less Typical presents: The Singing Salesman with Nate D. Allen

Nate D. Allen, a.k.a. “The Singing Salesman” sells cars at Crest Honda in Nashville, TN. Although he’s been at it for only a short time, he’s amassed an impressive following. He’s a Navy veteran, a musician and has overcome personal shortcomings to emerge as a leader within the automotive industry.

Nate has a mission to have a direct and positive influence on one million people through an inclusive approach to social media. He talks confidently about creating a community where people feel important and are a part of something. Read more

Avoiding a False Sense of Productivity - Golden Nugget 021

Avoiding a False Sense of Productivity – Golden Nugget 021

This weeks Golden Nugget comes from our conversation with Josh Friedman in episode #39.

Josh brings up a valuable point about the follow up requirements many dealers put in place to try and stay in contact with sales leads. Oftentimes, in an effort to personalize emails on a more individualized basis, a dealership will require sales consultants or BDC representatives to open and click send on every single follow up assigned to them. The time it takes to open the message, edit it appropriately and then click send can create a very false sense of productivity. Especially if this occurs 50 or more times every day.

Could this time be spent on something more productive?

Give it a listen! It’s short and to the point!

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