The Service Lane Triple Play - A Feature in Dealer Solutions Magazine

The Service Lane Triple Play – A Feature in Dealer Solutions Magazine

Be Less Typical was once again very proud to be featured in Dealer Solutions Magazine. With a contribution from Be Less Typical’s previous guest Amy Gers, and a combined effort from Patrick and Courtney, an article was published on how to best take advantage of the resources that can be found within the service lane in the dealership.

Through building relationships with service employees, actively seeking customer prospects and referrals, and uncovering great topics for your online social activity the Service Department is an easy place to look and amplify your sales game.

Check out the full length article on the Dealer Solutions website here.

5 Social Strategies for Car Sales

5 SOCIAL STRATEGIES FROM 5 KEY PERFORMERS

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they are leveraging social media and the social strategies that go along with it.

The following are the top 5 strategies we have uncovered:

1.  Share your day: Use social media to stay top of mind with your friends, family & social network. Everyone in your network should know where you work and what you do for a living. Share your work life by posting dealership events, new vehicle/model reveals and poll you audience questions.  For example: Post a picture of a new vehicle color option with a caption: Check out this new color. Love it -or- Hate it? This gets people engaged.

2.  Use video: Videos allow consumers to meet you before they come into the dealership.  Ideas for videos include walk arounds, option awareness/functionality & how to’s. For example: How to pair a mobile device with bluetooth in a vehicle.

3.  Hashtags: You might not see the ROI (return on investment) in black and white, but hashtagging allows customers to search and find your content easily without having to search through your social feed.  Is your dealership involved in a charity or do you provide content on a particular topic? If so, hashtag it.  For example: #DealOfTheDay

4.  Be Helpful: Create and curate content that customers are looking for. If you see a trend in the questions being asked, consider answering it on social.  This increases your visibility and builds your credibility as a trusted resource. How do you know what people want? Ask your customers!

5.  Use social to communicate: Offer it to customers as a means of follow up.  For example: Patrick, what’s your preferred method of communication; phone, email or direct message on social media? The benefits of leveraging social media in the marketplace are endless. Many dealerships are still questioning the use of it, but the question should be how to properly train employees to leverage it effectively. Follow the five key strategies we have shared and start experiencing the difference it can make in your business.

statistics for car sales

WIIFM – Car Sales Stats That Mean Something

As I look through automotive news, headlines and current events it seems that there is a statistic tied to everything these days. Many statistics for car sales can be very compelling, but what’s the WIIFM? (Pronounced whiff – like you got a bad whiff of whatever someone is heating up in the staff microwave, followed by -um.) WIIFM is an acronym for ‘What’s In It For Me’?  I use this acronym a lot during sales training, but it can be applied to almost everything, including a discussion on automotive industry statistics.  Let’s take a look at a few statistics that caught my eye and dive a little bit further into the “WIIFM” and why it’s relevant to car sales and automotive industry.

The WIIFM

  •  The Center for Generational Kinetics recently released research (May 2015) on the top 75 employers where Millennials want to work and grow their career.  In the ‘Medium Employer Category’ the top 3 companies are car dealerships! In fact, car dealerships or auto groups comprise 15 out of the top 75 spots.
    • The WIIFM: Car dealerships are changing the way they structure their business and work environment to meet the needs/wants of new employees.  Some are offering flex time scheduling or shared responsibility sales positions. Many have good benefits, including 401k match options and demo vehicle plans.  If you’re interested in entering the car business, this is a good time to begin!

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costing10k

Your Social Media Habits Could Be Costing You $10,000 This Year

One of the most difficult things for me to grasp, both personally and professionally, was my individual responsibility. There have been many times in the past, where I have wanted to point a finger at someone else for the shortcomings I was experiencing in my life or career. It wasn’t until I started to grab the reigns of my own success, that I truly started to see incredible results.  One aspect of my success and my teams success has revolved around the utilization of the social networks we have at our disposal.  Encouraging my team to utilize their own social networks to grow their book of business, has provided them with an opportunity to gain success faster than what an average salesperson might experience.

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Building Relationships at the Car Dealership

Building relationships within the workplace, specifically a car dealership, can seem a bit overwhelming in the beginning. For every vehicle you sell there are multiple people and departments you need to interact with; Sales Managers, F&I Managers, the Service department, Porters/Detail team, Administration personnel, the cleaning crew, not to mention your co-workers (other sales people). Each of these departments play an integral role in your success, which is why it’s so important that you establish good/healthy working relationships with these people. 

So, how do you build relationships with all of these people while still getting your everyday job responsibilities completed?? Well, not to state the obvious, but you do just that… establish relationships. You need to get to know the people within each department and understand what their expectations are. This should be a priority as you begin your career in the car business, but it’s also something that you have to work at and foster, even when you’ve been working at the same dealership for a long period of time. It’s like any other relationship, it takes work and a little bit of time, but the payoff is well worth it. Besides, you are going to be spending countless hours with these people, so you might as well understand who they are and how they work.  

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