Using the "Hello!" Video - A Digital Dealer Takeaway. Golden Nugget 019

Using the “Hello!” Video – A Digital Dealer Takeaway. Golden Nugget 019

This week, our Golden Nugget episode features William J. McCormick. He reached out to us with an idea he brought back from his recent experience at the Digital Dealer conference in Las Vegas. Read more

Digital Dealer 21- Less Typical Takeaways

Ep 37: Digital Dealer 21- Less Typical Takeaways

Today’s show is a little different than what you might be used to. There’s no featured guest, instead we’re going to share with you the top takeaways from Digital Dealer #21.  So, if you’re new to the show, or this is your first time listening, we encourage you to listen again next week or go back and listen to a previous episode to get a feel for a typical – Be Less Typical episode.

Courtney recently returned from a week in Las Vegas attending the 21st Digital Dealer Conference. With all of the buzz floating around social media about the presentations and takeaways, we thought we would take a few minutes this week to download a few of the biggest takeaways Courtney brought home with her. Read more

Are Personal Brands a Threat? Golden Nugget 018

This weeks Golden Nugget comes from our conversation with Jim De Luca in episode #36.

We briefly discussed the “personal branding” movement the automotive industry is experiencing and whether it should be viewed as a risk. There are some that believe too much leverage and control is shifting into the traditional sales consultant role, while others see it as a major advantage for dealers that embrace and encourage it. What side do you fall on? 

Check it out – the episode is short and sweet!

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Want A 67% Conversion Rate? Forget About Response Time. Jim De Luca Breaks It Down

Ep 36: Want A 67% Conversion Rate? Forget About Response Time. Jim De Luca Breaks It Down

Following a successful career in development real estate that fell victim to the economic downturn, Jim De Luca landed at a Ford dealership in Ontario, Canada where he saw great opportunity for sales success. He set a goal to become a sales trainer within five years.

Today, Jim De Luca is the President of Digital Road to a Sale, a company that trains dealers and sales consultants to leverage technology and build a brand for themselves. Read more

The Secret Tollbooth Strategy - Golden Nugget 017

The Secret Tollbooth Strategy – Golden Nugget 017

This weeks Golden Nugget comes from our conversation with Bill Hav in episode #35.

Bill shares an awesome method he uses to grow his potential market…and helps to put a smile on the faces of strangers. 

Check it out – the episode is short and sweet!

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One Shot, One Kill. The Dashboard Diaries with Bill Hav

Ep 35: One Shot, One Kill. The Dashboard Diaries with Bill Hav

Bill Hav, the “Bow Tie Car Guy,” of  Phillipsburg Easton Honda in Stewartsville, NJ is an automotive sales specialist who procures his own clientele with a simple, self-made marketing and advertising campaign. His primary method is through curated video which he calls Dashboard Diaries. Bill’s strategy is so robust, he only relies on the dealership for a desk, paper and an inventory of cars to sell. Read more

Women in Automotive Conference - Our Thoughts.

Women in Automotive Conference 2016 – Our Thoughts & Takeaways. Golden Nugget 016

This weeks Golden Nugget breaks down the thoughts Patrick and Courtney have about the 2016 Women in Automotive Conference. 

The event featured some incredible speakers that presented on a number of great topics. From mentorship, leadership and coaching to tactics for marketing more effectively to the female car buyer. This episode breaks down a few of the best thoughts that came from of the event. 

Check it out…it’s short and to the point!

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From Millionaire to Broke(n). The Comeback Corner Story with Mark Jennison

Ep 34: From Millionaire to Broke(n). The Comeback Corner Story with Mark Jennison

If you were to follow Mark Jennison anywhere on social media, your newsfeed would be flooded with inspiring quotes and motivating videos. The Comeback Corner is Mark’s coaching and training company. He started this company as a humble tribute to his rapid rise to success in car sales. His success came on the heels of  recovery from a drug and alcohol addiction relapse. The Comeback Corner is a way for Mark to pay it forward and share his success with others. Read more

"Wave Goodbye" - A Quick Tip from Mike Columbus. Golden Nugget 015

“Wave Goodbye” – A Quick Tip from Mike Columbus. Golden Nugget 015

This weeks Golden Nugget came from a Facebook message Courtney received from Be Less Typical alum, Mike Columbus.

Mike shared an epiphany he had about a step in the sales process. A step that is so simple (and impactful), you will shake your head if you’ve been missing it. Not to worry though…you can start using it right away!

Check it out…it’s short and to the point!

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Ep 33: Becoming the Agent of Change with William J. McCormick

Ep 33: Becoming the Agent of Change with William J. McCormick

At Bert Wolfe Toyota in Charleston, WV there’s a sales representative who works to be a beacon of positivity by giving it his all every day. His name is William McCormick, and he’s a sales representative who uses his sense of individual responsibility to create change. Read more