Effective and efficient follow up is key to staying top of mind with your customer base. Bill Stout, a veteran salesman at Scholfield West Hyundai in Wichita, Kansas shares why he doesn’t rely on his dealership’s CRM to keep track of his customers. He explains how he devised his own system to stay in front of his customers long after they drive off the lot. Bill offers simple, “dirt cheap,” ways to keep in touch that provide big returns on a small investment.
Like many top performers, Bill follows a structured workday. He builds time into his day to reach out to past customers in hopes of gaining repeat or referral business. He also sets a daily, quantifiable goal to meet new people that are either in the market to buy a car or know someone who is. Bill offers tips on how and when to fit prospecting into a busy workday.
A mission statement is kept clearly visible within Bill’s workspace and on his personal website BillStoutSellsCars.com. He knows it by heart, but he still takes time to read it and live by it, every day.
NADA: Employee Salaries at New-Car Dealerships Rise – F&I and Showroom, October 2015
American Greetings – Send e-cards
American Greetings e-card pricing:
- 30 days $4
- 1 year $20
- 2 years $30
Fantus Greeting Cards – Bulk greeting cards
Got Print – Color, double sided business cards
Here is a description of Bill’s Follow Up Cadence:
Text or call your customer –
- 1 day after agreeing to purchase
- 3 days after delivery
- 1 week after delivery
- 1 month after delivery
- Every six months
Click on the Button below to register and receive the Free Outline for Creating Your Own Vision, Mission and Core Value Statement.
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