What's Your Vision - Be Less Typical Car Sales

What’s your vision? And I’m not talking about 20/20 or seeing double

What’s your vision?


Has there been a time in your life where you’ve felt a little deja vu (and I’m not talking about the club!) or noticed a recurring theme in the messages you’re hearing or seeing?  This has been happening to me a lot lately.  It seems everywhere I turn, everyone (mentors, business owners, coaches, car sales pros, podcasters, authors) is talking about vision/mission and core values.  

For example:

  • Online Marketing Made Easy with Amy Porterfield
    • Ep: 81 Eight Principles of Greatness featuring Lewis Howes. Principle #1 Clear Vision (Podcast)
    • Ep: 86 Creating an Honest Business from the Ground Up, featuring Dale Partridge, Core Value focus
  • Think & Grow Rich by Napoleon Hill
    • Chapter 1 Thoughts are Things (Classic Book)
  • Be Less Typical
    • Upcoming Episode – featuring Bill Stout, Ep: 18
  • Be Less Typical
    • Previous Episodes – Aaron Dunn Ep: 4, Bryan Armstrong Ep: 3, + more
  • Other signs:
    • At my full time job, we recently had a team meeting focused on writing our vision. I was then charged with writing my teams (a subset of the aforementioned team) mission statement.
    • Patrick and I have had long conversations on the vision of Be Less Typical – Car Sales.


If it’s not deja vu, maybe it’s just that time of year, when professionals set goals and look towards the future.  Whatever the reason,  I’m taking it as a sign.  A sign that maybe it’s time to think through what the end goal is.  Define why we do what we do and who exactly we want to become. Outline our core values and what we want our business to represent. They say car sales is like running a business within a business, so why aren’t we defining these essential pillars for which we stand and adhere to?


I never thought defining a vision or writing out core values mattered until this theme started to appear.  What I noticed is the people and companies I would define as “Successful,” all have one thing in common regardless of the industry they serve.  They all have a clear vision and core set of values.  Everything they do relates back to this vision and values.  They live by their vision and core values, which are embedded into everything they do.


I believe it’s important to define each item:

  • A vision statement is a your road map, indicating both what you (or your company) want to become and a guide for transformational initiatives by setting a defined direction for growth.
    • Ex: Be Less Typical’s Vision“To be the preferred and most trusted resource for education that enhances all retail customer-centric industries. Our vision is to build a company that is focused on the customer experience and professional growth.”
    • Other Ex: Amazon “Our vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online”.


  • A mission statement is a formal summary of the aims and values of a company, organization, or individual.
    • Ex: Be Less Typical’s Mission To inspire and evolve the automotive industry through educational entertainment. Our commitment is to never stop learning.
    • Other Ex: Marriott’s Mission Grow a worldwide lodging business using Total Quality Management principles to continuously improve preference and profitability. Our commitment is that every guest leaves satisfied.


  • Core values are the fundamental beliefs of a person or organization. The core values are the guiding principles that dictate behavior and action.
    • Ex: Be Less Typical has build their core values around INSPIRE
      • I – Innovate through learning
      • N – Narrate stories
      • S – Speak the truth
      • P – Practice what’s preached
      • I – Invest in others
      • R – Remain focused
      • E – Educate to evolve
    • Other Ex: Ally Financial/Bank’s core values have been built around LEAD
      • L- Look Externally
      • E- Execute with Excellence
      • A- Act with Professionalism
      • D- Deliver Results


For a “how-to” template to help you write your vision, mission and core values click here.


Are you setting a vision, a mission and defining core values for 2016?



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